![]() ![]() Adarsh emphasizes that Australian viewers largely make up an “entertainment-driven" market. For instance, Grewal’s action drama Kaptaan did not notch up particularly impressive numbers. Unlike Hindi films, the success of Punjabi movies in Australia does not depend on the popularity of stars who may guarantee an opening or are sure to draw in audiences, though actors like Diljit Dosanjh and Gippy Grewal are considered equivalent to Shah Rukh Khan and Salman Khan in their regional language cinema. ![]() Besides Australia, New Zealand and Fiji too have reported impressive figures for Punjabi language films, just behind already dominant markets like the United Kingdom and Canada. Sikhs form one of the largest subgroups of Indian Australians in the country, according to the 2011 Census. To be sure, the rising Punjabi migrant community in Australia has contributed to these numbers, most of whom are either students or businessmen running local shops or cafeterias.
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